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Keep calm and carry on phubbing
Printed dictionaries are dying and we all know why. But does a modern language like English want to lose a authentic brand that helps stimulate the internet with new ideas with more credibility than...
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An Uber experience: ride with the DJ
The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service. The idea is simple. As Afrojack is taken to his own event in a Bentley...
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Has John Lewis tweeted too early?
The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans. Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare...
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Bob Dylan waits nearly 50 years to produce awesome music video
Imagine an interactive experience where users press and play 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter how you...
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Five social kingdoms. One throne.
How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of...
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Dove’s miracle beauty patch RB-X
Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch...
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New SoDA report launched
The next edition of The SoDA Report – the first for 2014 has just been released. This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of...
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Going to Cannes? Just Uber it.
Uber is offering private jet hire from Paris to Cannes this week – just in time for the Cannes Film Festival. It works the same way a booking a car – the option appears on your home display. The only...
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When did doing something ‘like a girl’ become an insult?
Purposeful branding has been a big theme over the last few years. The inspiring presentation from Bridget posted yesterday showed many examples where brand behaviours are aspiring to serve the world at...
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The unfortunate clementine: from bastards to beauties
How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it...
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